Your Desire
being in control
Your Goal
create a prosperous, successful company or community
Your Strategy
exercise power and influence
Your free bag of tricks will be emailed!
The Ruler takes control and is motivated by maintaining high standards and priding themselves on being a leader in their industry. They want to create an environment of prosperity, security and stability. They are a big believer that rules are meant to be kept and that policy and procedures are necessary to maintain order.
being in control
create a prosperous, successful company or community
exercise power and influence
power isn't everything, it's the only thing
chaos, being overthrown
being authoritarian, unable to delegate
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Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.