Your Desire
being revolutionary
Your Goal
to overturn what isn't working
Your Strategy
shake things up
Your free bag of tricks will be emailed!
The Rebel makes others uncomfortable with the status quo in hopes of evoking change, whether personally or for a greater community. The Rebel is a countercultural force capable of releasing society’s taboos (sex, drugs, and rock ‘n’ roll anyone?) and does so by tapping into the shadowy part of human nature.
being revolutionary
to overturn what isn't working
shake things up
rules are made to be broken
to be powerless or ineffectual
crossing over to the dark side, crime
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Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer.